with molly balint                                                                                  JUne 25, July 16, August 13

SUMMER SCHOOL

School's in session.
But the dress code is linen and low pressure. 

You're not falling behind this summer. You're moving forward with intention. Whether you’re packaging an offer, launching a product, or planning ahead, these sessions give you just what you need (and nothing you don’t) to stay in motion all season long.

In this workshop, you’ll learn how to create a low-lift, high-impact mini offer that fits naturally into your business ecosystem. These offers are designed to be simple to create and deliver, while giving your ideal audience a quick win that builds trust and momentum. We’ll walk through examples, explore what makes a mini offer effective, and help you pinpoint the kind of solution your audience is already looking for. You’ll leave with a clear idea you can bring to life quickly—and a strategy for where it fits in your bigger picture. Whether you’re testing a new idea or creating a light income stream this summer, this workshop will show you how to build something meaningful without burning out. 

 

Launching a new product or offer doesn't need to complicated, it shouldn't be overwhelming, and you should feel comfortable showing up to sell. In this workshop, you'll learn how to launch your next offer in a way that feels calm, clear, and doable. I'll teach you my strategy for “lazy launches” that feel natural and authentically you. We’ll walk through real examples and a launch structure that works with your energy, not against it. I'll share some of my own content templates and timelines for you to use, and teach you how to launch in a way that fits into your life. Whether you're debuting something new or relaunching an existing offer, this is a practical, no-fluff approach to getting it out into the world.

There’s no one-size-fits-all system for planning, whether its your Instagram content or your business strategy. This is especially true when your strengths, energy, and creative style are unique. In this workshop, you’ll uncover your Soft Business Archetype™️ and learn how to match your planning style to how you naturally work best. We’ll explore the tools, systems, and rhythms that align with who you are, so you can show up consistently without forcing it. And you'll learn exactly where you thrive, and how you stay in your own “zone of genius.” Say goodbye to inconsistent plans and mismatched methods—this is content planning designed for you.

a peek at the syllabus:

what's in my google doc?

Outlines are being made. Ideas are being brainstormed. Good stuff is coming together. Here's a sneak peek of just a few of the things on our syllabus: 

session #1: MINI OFFERS

  • where your mini offer fits in your ecosystem
  • what transformation is your audience ready to buy
  • the mini offer idea bank
  • name it to sell it
  • how to pitch it before you build it
  • pricing points and delivery
  • mini offer mindset and how to get out of your own way

session #2: lazy launches

  • the lazy launch framework
  • timelines, templates, and anchor content prompts
  • mapping your soft sell
  • speaking to pain and possibility
  • how to stay visible and consistent
  • designing your perfectly YOU launch strategy
  • tools, shortcuts, and systems

session #3: hack your planning

  • discover your SOFT BUSINESS ARCHETYPE
  • learn the tools that fit your working style
  • identify what holds you back from consistent content
  • build a custom approach to content that feels sustainable and aligned
  • Explore tools, templates, and planners curated for your archetype
  • Learn what types of content come naturally to your archetype (and where you’re likely to get stuck)

 

READY TO JOIN? sign up below

HEY,
I’m
molly!

I've been working in the online space for 21 years (do NOT do the math!) I've worked as a freelance writer with articles published in print magazines and online. I've shot product shoots for brands you've probably stashed in your grocery cart and worked as a social media strategist for the web's #1 global parenting site. 

But in 2017, I struck out on my own. I've always had a different approach to building a business--one that geeks out over the potential and impact of an online business. But with a firm belief that above all our offline life is what's most important. It's where the idea of a SOFT business began. And it's at the heart of every strategy I teach.

some notes from your teacher

HOW MUCH DOES IT COST?

Summer School is $297 or you have the option to pay in installments. Just look for the special link at the bottom of this page. 

can i skip class?

Despite a strict attendance policy, your teacher does allow for sick days. But you'll be required to watch the replay and turn in a term paper if you want to pass the class. 

will there be homework?

As my father says, “You'll get out of this school, what you put in.” There won't be homework but I highly recommend you spend time outside of class implementing what you've learned.

do we get to choose our seats?

No, silly. All classes will take place on Zoom. 

will i like my teacher?

Just wait until you meet her. She's the teacher all the kids hope they get. She might even give you an extra recess.

 

just hop on the bus, gus! 

most likely to succeed

All school puns aside, these Summer School classes are meant to help you keep your momentum going this summer and learn strategies that will actually move the needle for you and for your business growth. Everything I teach is meant to be realistic and do-able for a busy business owner. Because I want you to have a thriving business online, and a beautiful life offline. 

** CLICK HERE if you prefer the payment options.**