this is your invitation to return to the best part of your business. to let go of the noise. remember what matters. and grow from from the inside out.
The SOFT Business Retreat
two days together online to learn, reflect, connect & completely transform your business.
September 24-25
10AM - 2PM ET
with a break for lunch
It's time to clear the noise.
You don't need another strategy. You don't need to download someone else's blueprint. You don't need one more course.
You need a reset and a recentering.
Two days to step back.
To get out of your own head.
To see what's been getting the in way, and what your business really needs next.
To set aside time to do the work you know will make a difference.
Because underneath the noise, you're craving a business that actually feels like yours.
To remember what you're building, and why you care so much.
To finally feel steady, clear, and sure of your next step.
You're stuck in the spin of trying to do it all, and yet nothing feels like it's actually working.
this retreat is where we change that.
How do you do this work?
By uncovering the stories that have shaped who you are and discovering how they might be holding you back or propelling you forward.
By letting go of the typical, suffocating constraints of “knowing your niche” and finding your people in a completely different way.
By getting so clear on your message that your values, your vision, and your point of view rings true and clear in a noisy online world.
By learning how you naturally operate in your business and giving yourself permission to build a business that is completely yours.
What can you expect?
DAY ONE:
✹ We'll start with your story. Because it's the foundation of a SOFT business
✹ We'll uncover the ways you're getting in your own way and keeping yourself safe and small.
✹ We'll rethink your “niche” so it starts with you (not a hyper-specific avatar you've been told you need.)
DAY TWO:
✹ We'll sharpen your message so that you stop feeling invisible online.
✹ We'll put pen to paper so that you can clearly articulate your unique point of view.
✹ We'll uncover how you naturally operate in your business so you can work with your strengths, not against them.
EACH DAY includes:
✹ Teaching and live coaching from me
✹ Intimate breakout conversations to go deeper and connect with other women.
What women say after doing this work:
"You mix strategy with heart in a way I’ve never experienced before."
—bc
“I’ve taken a lot of programs, but nothing has made me feel as understood as this one.”
—jp
“I’ve never had a business coach explain things in a way that made so much sense.”
—aa
“Molly makes you feel like you’re capable of big things without having to sacrifice the rest of your life.”
—mk
“I’ve never felt this connected in an online program.”
—mm
“I didn’t feel confident showing my face or sharing my story. Now people are connecting with me more than ever because I’m being myself."
—hv
A little tough love.
“I should probably wait until i have more time to really focus.”
If you’re waiting for perfect time, you’ll be waiting forever.
This is designed to give you back time, by helping you get clear on what actually matters, and letting go of everything that doesn’t. If you're waiting for “when things slow down” you need this now more than ever.
“I don't know if i'm ready for something like this.”
You’re not supposed to feel ready. Most women wait until they’re burned out or completely lost to ask for clarity. But what if you didn’t wait? You're more ready than you think.
“i'm not sure my story is really that interesting.”
Your story doesn’t have to be dramatic to matter.
It just has to be true. And your people just need real. When you finally see the value in your own voice, it unlocks a new level of growth and maturity in your business.
“I need to fix my brand/website/offers first”
That’s the illusion: that if you fix the outside, the inside will catch up. But your message, your voice, your clarity—that’s the foundation everything else should be built on. This work should come first.
“maybe i should spend money on something that feels more ‘strategic.'"
Without this work, most strategy won’t stick.
This is what makes your content connect, your offers resonate, and your growth feel real, not forced.
It is strategic. It’s just the part most people skip, and then wonder why they’re still stuck.
“This work feels really vulnerable. I'm not sure i'm ready for that.”
Vulnerability usually means you’re right up against something important. No part of this retreat is about pressure or performing. You have the freedom to move at your own pace, in your own space. Don't worry about being ready. Just be willing to show up as you are.
faq
What if I can't attend live?
While there will be replays available of the retreat, I really believe you'll get the most out of it by being there live. There is a lot of value in being “in the room” and being able to take part in smaller breakout groups.
What if I'm just starting out in my business or it's only an idea?
This is the work I WISH I would have done at the very beginning of my business. You're absolutely in the right place.
What if I've been in business for several years?
This work is continuous. In the journey of scaling our business it is something that should be constantly revisited and refined as we change and grow and enter new seasons of our lives.
Will there be work to do outside of the retreat?
As soon as you sign up, you'll receive your first “homework assignment." It's meant to be a soft start to the work we'll be doing together. It's optional and low pressure. However, one week before the retreat you'll receive a workbook and short video from me. This work will need to be completed before our first day. (aka don't wait until the final day to sign up!)
Do I have to share or talk during the retreat?
I'll never ask you to share outside of what's comfortable to you. And while I hope we'll all be “cameras on” for the retreat, you don't need to feel pressure to share in front of the large group. However, I have intentionally planned time for smaller breakout groups, led by seasoned coaches from my SOFT Business Club who have done this work many times. My hope is that you'll feel more comfortable sharing within the smaller groups.
What if I've done mindset work before? Will it still be valuable?
Yes—this isn’t surface-level mindset fluff or another vision board exercise. This is deep, strategic clarity work that ties your story and values directly to the way you run, grow, and talk about your business. Even if you’ve done inner work before, this retreat will help you connect it to your actual content, offers, audience, and next steps.
wednesday september 24 • thursday september 25 • 10am - 2pm et
This is the part where you say YES.
$97
say yes to yourself. and Yes to feeling rooted, steady, and sure again.
I'm Molly
I've been working in the online space for 21 years (do NOT do the math!) I've worked as a freelance writer with articles published in print magazines and online. I've shot product shoots for brands you've probably stashed in your grocery cart and worked as a social media strategist for the web's #1 global parenting site.
But in 2017, I struck out on my own. I've always had a different approach to building a business--one that geeks out over the potential and impact of an online business. But with a firm belief that above all our offline life is what's most important. It's where the idea of a SOFT business began. And it's at the heart of every strategy I teach.
This is your “days until the homework is sent so you better sign up” timer ➝